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Alabama Tax Coalition

M3 has successfully applied its campaign expertise to winning issue and initiative campaigns across America. In Alabama in 2003, M3 helped stop a tax increase initiative that was supported by the Republican Governor and the Democrat leadership in the Legislature. Despite a significant lead in early polls the tax initiative, which was heavily funded by the Unions and the education lobby, was soundly defeated by citizens groups and agricultural and timber interests.

In a post election analysis conducted by Auburn University's Center for Government Services, M3's media campaign was sited by those who voted against the measure as the most influential reason for their no vote on the tax hike.